1.)Company: Doritos
Target Audience: everyone
What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor
How were camera shots and editing used to enhance the message?
showed product with the medium shots
What is the slogan/message for the company?
no slogan
Was the message effective? Why or why not?
yes, a fun way to get people to buy doritos
2.)Company: Pepsi
Target Audience: anyone who like carbination
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity, history
How were camera shots and editing used to enhance the message?
double shots of different times enhanced message
What is the slogan/message for the company?
refresh everything
Was the message effective? Why or why not?
yes, it showed how long pepsi has been around and how its still good
3.)Company:Bud Light
Target Audience: adults 21-older
What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor
How were camera shots and editing used to enhance the message?
showed more of a suprise
What is the slogan/message for the company?
the difference is drinkability
Was the message effective? Why or why not?
yes, it made the product look overly good
4.)Company: Pedigree
Target Audience: pet lovers/owners
What persuasive method used (humor, action, celebrity, human interest, etc.)?
humore, action
How were camera shots and editing used to enhance the message?
suprise effect
What is the slogan/message for the company?
maybe you should get a dog(...maybe)
Was the message effective? Why or why not?
somewhat, it caught peoples attention
5.)Company: Monster.com
Target Audience: workers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor
How were camera shots and editing used to enhance the message?
funny, suprising.
What is the slogan/message for the company?
your calling is calling
Was the message effective? Why or why not?
yes, it shows people can get a chance at a better job
Thursday, February 5, 2009
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