Lead

On Friday, February 20th Eastview High School held their first sing-a-thon entitled Voices of Hope which was organized by Women's Chorale. With the help of Judy Sagen they were able to to have performers from all over Minnesota to raise money for the Angel Foundation to help the families of cancer patients.
A lot of hard work and effort was put into this event by students and directors to make this possible. They brought the community together to support a worthy cause. Brooke Kilgarriff, Miss Twin Cities and former Eastview student, was the announcer for this event.

Law and Ethics notes

Five freedoms of the first amendments:

-religion
-press
-speech
-assembly
-petition



The first amendment does not regulate the behavior of private schools.



tinker v. des moines independent community school district (1969)
supreme court recognizes that the first amendment protects on-campus freedom of speech
tinker standard provided a start for student (freedom of) student speech in school



Fraser standard
Bethel school district v. fraser (1986)
innapropriate speech for class president, school officials feel they have the right to censor student speech if they find it vulgar and indecent
(certain limitations)



Hazelwood school district v. Kuhlmeier ( 1988)
hazelwood standard
supreme court significantly reduces the level of the first amendment protection by provided to most school sponsored student media. "reasonably related to teaching concerns"
applies only to school sponsored speech not public forum of student media



the frederick standard?
morse v. frederick (june 25, 2007)
jan 2002 olympics torch travels through town
principal cancels school
holds sign that says "bong hits 4 jesus" suspended for ten days
sues because he wasnt on school grounds and wasn't in school but principal says they are still apart of the school and they represent the school
supreme court rules because it was a school authorized activity, his suspension stays

2.13.09 what is news?

Define “Journalism” in 1-3 sentences.
Current events that are news worthy, that are published or broadcasted for an audience.

List and describe the six criteria of newsworthiness.
TITLE DESCRIPTION EXAMPLE
1. Timeliness (current)
2. Proximity (how close you are to it)
3. Significance (events)
4. Prominence (people, celebrities)
5. Unusualness
6. Human interest ("feel good" stories)

What are the advantages of print journalism?
1. much more control of what news you get
2. much easier to archive, tangible
3. more in depth details

What are the advantages of broadcast journalism?
1. audio and video make a better connection to audience
2. more current (broadcast something live)
3. much easier to change, update information

Why has online journalism (convergent media) become so popular?
Because you can get both broadcast and print advantages. You get the best of both types of journalism combined, plus it's free and convenient

1.)Company: Doritos
Target Audience: everyone
What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor
How were camera shots and editing used to enhance the message?
showed product with the medium shots
What is the slogan/message for the company?
no slogan
Was the message effective? Why or why not?
yes, a fun way to get people to buy doritos

2.)Company: Pepsi
Target Audience: anyone who like carbination
What persuasive method used (humor, action, celebrity, human interest, etc.)?
celebrity, history
How were camera shots and editing used to enhance the message?
double shots of different times enhanced message
What is the slogan/message for the company?
refresh everything
Was the message effective? Why or why not?
yes, it showed how long pepsi has been around and how its still good

3.)Company:Bud Light
Target Audience: adults 21-older
What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor
How were camera shots and editing used to enhance the message?
showed more of a suprise
What is the slogan/message for the company?
the difference is drinkability
Was the message effective? Why or why not?
yes, it made the product look overly good

4.)Company: Pedigree
Target Audience: pet lovers/owners
What persuasive method used (humor, action, celebrity, human interest, etc.)?
humore, action
How were camera shots and editing used to enhance the message?
suprise effect
What is the slogan/message for the company?
maybe you should get a dog(...maybe)
Was the message effective? Why or why not?
somewhat, it caught peoples attention

5.)Company: Monster.com
Target Audience: workers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
humor
How were camera shots and editing used to enhance the message?
funny, suprising.
What is the slogan/message for the company?
your calling is calling
Was the message effective? Why or why not?
yes, it shows people can get a chance at a better job